SHIFT Archive

Every SHIFT briefing, in one place.

Browse weekly AI developments translated into practical implications, tools, prompts, and workflows for marketers.

Archive at a glance

Published editions: 5
Latest issue: #5
Latest release: Jun 23, 2026

Latest ReleaseIssue #5 · Jun 23, 2026watch

Cannes Just Killed the AI Hype. Proof Is the New Flex.

At Cannes Lions 2026, juries and the big agencies sent one message: using AI no longer wins anything — proof that it moved a real business number does. Plus Meta about to pass Google in ad revenue, Adobe and LinkedIn's free AI Essentials for Marketers, NVIDIA's agentic ad production at Cannes, this week's tool (AdCreative.ai's creative scoring), the Campaign Proof Brief prompt, and a 25-minute workflow to prove your AI campaign actually worked.

Tool of the week:AdCreative.ai

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SHIFT IssueJun 23, 2026

The Archive

Past editions

Catch up on earlier SHIFT briefings, tools, prompts, and practical workflows.

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#4 · Jun 16, 2026watch

Meta Puts a Sales Rep in Every DM — Free, For Now

Meta Business Agent rolled out worldwide — a free 24/7 AI that answers, recommends and closes sales across WhatsApp, Instagram and Messenger. Plus Pinterest's $4B AWS visual-search bet, Google's new in-ad AI agent, Klaviyo's 100-language agent, this week's tool (ManyChat), the DM Closer prompt, and a 25-minute booking-machine workflow.

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#3 · May 14, 2026adopt

ChatGPT Ads Are Now Open to Every Marketer

This week: OpenAI opened ChatGPT Ads Manager to marketers, LinkedIn became a major B2B video channel, Google AI Mode changed search visibility, Predis.ai became the useful tool of the week, and we break down a 30-minute ChatGPT ad campaign workflow.

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#2 · May 5, 2026adopt

Google Just Put Up to $40 Billion Behind Anthropic. Here's What Business Teams Need to Know.

This week: Google put up to $40B behind Anthropic, GPT-5.5 shipped, Prompt Cowboy became the tool of the week, Google AI Max is reshaping search campaigns, and we break down a 30-minute Meta ad workflow for marketing teams.

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#1 · Apr 28, 2026adopt

OpenAI Just Made Image Generation Think. Here's What It Means For Your Team.

This week: ChatGPT Images 2.0, Google AI Max, Claude Design, Gumloop, and the workflows marketing teams should test.

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Every SHIFT briefing, in one place.

Cannes Just Killed the AI Hype. Proof Is the New Flex.

Past editions

Meta Puts a Sales Rep in Every DM — Free, For Now

ChatGPT Ads Are Now Open to Every Marketer

Google Just Put Up to $40 Billion Behind Anthropic. Here's What Business Teams Need to Know.

OpenAI Just Made Image Generation Think. Here's What It Means For Your Team.

Stay ahead, every Tuesday.