ChatGPT Ads Are Now Open to Every Marketer
OpenAI just opened ChatGPT ads to every marketer. This issue covers ChatGPT Ads, Predis.ai, AI search visibility, social commerce, and the tools marketers should test this week.
Big Story This Week
OpenAI · ChatGPT Ads
ChatGPT Ads Are Now Open to Every Marketer
OpenAI just opened its self-serve Ads Manager to all U.S. advertisers — no agency, no $50,000 minimum, no waiting list. You sign up, set a budget, upload an ad, and go live inside ChatGPT. CPC bidding is now available, and a conversion pixel lets you track what happens after the click. This is the most significant new ad channel since TikTok launched Shopping — and almost no marketer has hands-on experience yet.
A good first step this week
Go to ads.openai.com and create your account — bids are still soft and inventory is wide open. The window to test cheaply will close once more advertisers pile in.
Also in AI This Week
Also in AI This Week
LinkedIn is now the #1 platform for B2B video
81% of businesses now name LinkedIn as their primary video channel. Native video gets up to 5x more engagement than static posts — and short-form vertical video drives 34% longer dwell time. If you run B2B marketing and you're not publishing video on LinkedIn weekly, you're invisible.
Google updated AI Mode — links now sit next to answers
Google's May 6 AI Mode update places inline links directly next to the AI-generated text — not buried at the bottom. Hovering over a link shows a site preview before clicking. Pages from subscribed publications get a "Subs" label. Your page can rank #1 and still get skipped. Tracking AI citations is now as important as tracking clicks.
Research
1 in 6 people now use AI daily — the tipping point is here
Microsoft's Global AI Adoption Report puts personal AI usage at 16.3% worldwide. For marketers, this means your audience is already using AI to research, compare, and decide before they ever reach your website. The brands showing up in AI answers — not just search results — are the ones that will win the next wave of buyers.
How This Affects Your Work
How This Affects Your Work
If you write content or copy
ChatGPT Ads Have One Format — and It's Unforgiving
- Small favicon + short text — nothing else
- Users are mid-conversation, high-intent
- Copy must answer the question they're already asking
Try this →
Write 3 ad variants answering the top question your product solves — test which lands best.
If you manage paid campaigns
Cheapest CPC Auction You Haven't Touched Yet
- CPC bidding, pixel, and conversions API all live
- Users comparing products, not passively scrolling
- $3–5 CPC while competitors are still absent
Try this →
Install the OpenAI pixel today — then run a small test before your competitors read this.
Useful Tool This Week
Predis.ai
ADOPTFree tierType a product description or paste a URL — Predis builds the caption, visual, hashtags, and ad copy in one go. Useful if you're a team of one managing multiple channels and don't have time to start from blank every day.
- Text prompt → complete post in under 30 seconds
- Paste a product link — it builds the video ad
- Upload brand kit once — stays consistent
I batched a full week of posts for three client accounts in one afternoon. What used to take days now takes one focused session.
A Prompt Worth Saving
This prompt runs a full-funnel content audit using the RACE framework — so you know exactly where your content is missing the people who are ready to buy.
Act as a senior content strategist using the RACE Framework (Reach, Act, Convert, Engage). Your job is to audit [BRAND]'s content and identify exactly where the funnel breaks. // ───────────────────────────────────────────────────── // REACH — Are strangers finding you? // ───────────────────────────────────────────────────── Audit: [YOUR_TOP_5_TRAFFIC_SOURCES] Identify the 2 biggest gaps in how new audiences discover [BRAND]. For each gap, name one content format that would fix it. // ───────────────────────────────────────────────────── // ACT — Are visitors engaging once they arrive? // ───────────────────────────────────────────────────── Audit: [YOUR_TOP_3_LANDING_PAGES_OR_POSTS] List 3 specific reasons a visitor would leave without taking action. For each, give one fix that can be implemented this week. // ───────────────────────────────────────────────────── // CONVERT — Are warm prospects becoming buyers? // ───────────────────────────────────────────────────── Audit: [YOUR_CURRENT_BOTTOM_OF_FUNNEL_CONTENT] Identify the single biggest conversion gap. Write one piece of content that would close it. Be specific — format, angle, CTA. // ───────────────────────────────────────────────────── // ENGAGE — Are customers coming back? // ───────────────────────────────────────────────────── Suggest one retention content idea that would make existing customers share [BRAND] without being asked. // Output: One page. One action per stage. No fluff.
Why it works
- Covers every stage — not just top of funnel
- Each gap comes with a fix, not just a diagnosis
- Output fits in one slide — easy to share upwards
Try This in 30 Minutes
Run Your First ChatGPT Ad Campaign
- 01
Go to ads.openai.com → create an account
Note: takes under 5 minutes, no agency needed
- 02
Open Predis.ai → paste your product link
Note: it writes 3 ad copy variants from your product page automatically
Tip: ChatGPT users are mid-decision — write copy that answers "why yours, not theirs" not "what it is."
- 03
Paste the 3 variants into Claude
Note: ask it to pick the strongest and explain why in one sentence
- 04
Upload to Ads Manager → set CPC bid at $4
Note: install the pixel on your landing page before launching
- 05
Let it run 48 hours → check CTR in dashboard
Note: you now have real benchmark data before everyone else does
Expected outcome
30 min
Setup to campaign live
$0
Cost of tools to set up
1 Campaign
Live on the newest ad channel
On Our Radar This Week
On Our Radar This Week
AI Mode is changing what "ranking" means for marketers
Google's AI Mode now shows inline citations and subscription labels inside AI-generated answers. Users are getting direct answers without clicking. Your page can rank #1 and still get no traffic — because the answer appeared above it. Marketers tracking only clicks are getting an incomplete picture.
Start tracking AI citation appearances, not just organic clicks, in your analytics this week.
Social commerce crossed $100B — TikTok Shop is leading it
TikTok launched a global commerce push this week, positioning itself as the dominant discovery-to-purchase platform. Brands treating TikTok as awareness-only are leaving real conversion behind — discovery and purchase are now happening in the same session.
Add a TikTok Shop product link to your next three videos and measure the difference in click-through.
Meta opens its ad ecosystem to third-party AI tools
Meta is now letting external AI tools plug directly into its ad ecosystem — meaning tools like Madgicx and AdCreative.ai can automate bidding, budgeting, and creative decisions inside Meta campaigns without manual intervention. For marketers running Meta ads, this means your competition may soon be running fully automated campaigns while you're still adjusting audiences manually.
Check if your current ad tool has a Meta API integration — and enable it if it does.
Top Tools for Marketers
Top Tools for Marketers
Writes blog posts, ad copy, and emails in your brand voice. Learns your style guide so every output sounds like you.
Design one ad, resize it for every platform instantly. Magic Write generates copy inside the canvas. Free tier is generous.
Scores your content in real time against top-ranking pages. Tells you exactly which keywords and topics to add to rank.
Turn a script into a talking-head video with an AI avatar in minutes. No camera, no studio. Free tier gives 1 video/month.
Research competitors, trends, and market data with cited answers. Faster than Google for marketing briefs and strategy prep.
Build AI marketing workflows with drag and drop — no code needed. Automate competitor reports, lead enrichment, and social monitoring.
Predicts the best time to send emails per subscriber, writes subject lines, and suggests segments based on purchase behaviour.
Generates ad creatives and scores each one for predicted conversion rate. Trained on $2B in real ad spend data. Free trial available.
Paste a product link → get caption, image, hashtags, and ad copy in one shot. Includes competitor analysis. Free tier available.
Now tracks AI search visibility alongside traditional rankings. See where your brand appears in ChatGPT and Perplexity answers.
Editor's Thought
“ChatGPT users aren't browsing. They're deciding. That's a different person than the one you've been writing ads for.”— Quantum Thoughts Team
Reader Reply
We'd Love to Hear from You
ChatGPT ads are live and open to everyone — are you going to test them, or waiting to see how they perform for others first? Hit reply and tell us where you're at. We read every response.