VOC.AI
Amazon review analysis from an ASIN: complaint themes, buyer expectations and listing fixes, with market data by API
PaidFree trial
Decision snapshot
Fast-read signals for fit, pricing, and trust.
- Category
- Customer Engagement & CRM
- Best for
- ai sentiment analysis tool
- Pricing
- Paid
- Access
- Free trial available
What is this tool?
Suited to Amazon sellers and agencies who want a quick, structured read of what buyers praise and complain about in their own or a competitor's listings. After a 3-day trial it is paid: Personal costs $99 a month and Team $299 a month on monthly billing. Its privacy policy keeps conversation and personal data for up to 6 years unless you delete your account.
By QT Desk
Read full overviewHide full overview
VOC.AI is the renamed Shulex VOC. The terms and privacy policy on voc.ai still call the service Shulex, and name Shulex Technology Limited of Hong Kong as the company behind it; VOC.AI states that it is not affiliated with Amazon.
You give the web platform an ASIN, and the analysis groups what reviewers say into pain points, expectations and feature mentions, then condenses that into themes and next actions you can take to product development or to the listing itself. Market Insight adds trend and competitor context. If you prefer to work while browsing Amazon, the Chrome extension runs the same analysis on the listing page and exports the reviews to a spreadsheet; if you build your own tooling, the API and MCP server expose the data to scripts and AI agents.
On the pricing page, a $0 Trial card with 3 deep review analyses sits in front of Personal at $99 a month and Team at $299 a month, the prices shown on the monthly toggle; the page also has a yearly option. The home page advertises the trial as 3 days. You can get a full refund if you cancel within 7 days of the initial purchase; after that payments are not refundable, and a cancelled plan keeps working until the paid period ends. Support is by email through the help centre, which says it usually replies within one business day, while the documentation section says documentation is being prepared.
Is this right for you?
Quick fit check against how you actually work.
Choose this if
- You sell on Amazon and want an ASIN's reviews sorted into complaints, expectations and feature mentions rather than reading them one by one
- You study competitors' listings and want their review themes alongside BSR, price trends and sales estimates from the same data
- You research on Amazon itself and would rather see the analysis on the listing page, with the reviews exportable to a spreadsheet
- You are building internal tools or agents and want review and market data inside Claude Code or Codex through an MCP server
Consider alternatives if
- You want to keep using it free: the $0 entry is a 3-day trial with 3 deep review analyses, not a standing free plan
- You need settled API costs before building: the pricing page lists $38 and $99 monthly credit plans, while the API page offers 1,000 free calls a month and then $0.001 a call
- Your data policy cannot accept conversation and personal data kept for up to 6 years, or hosted anywhere in the world
- You need full product documentation before committing; the documentation section currently says it is being prepared
Key features
What you can actually do with this tool.
ASIN review analysis
Paste an ASIN and VOC Analysis clusters the reviews by pain point, expectation and feature mention, compresses them into themes, motivations and next actions, and turns recurring complaints into product priorities and listing changes.
Market and competitor data
Market Insight covers market trends and competitor data. Through the data API you also get search volume, sales estimates, and competitor BSR and price trends.
Analysis on the listing page
VOC.AI publishes its own Chrome extension, which puts an Analysis and Download button above the title of a listing page, runs the review analysis there and downloads the reviews to an xlsx file.
API, Python SDK and MCP server
A REST API, a Python SDK and a remote MCP server use keys from the VOC.AI dashboard, with one-line setup for Codex and Claude Code. The same dataset feeds the dashboards and VOC.AI's AI Agent for automated insights.
Integrations
Tools and platforms this connects with.
Claude CodeCodex
Plans & pricing
Pricing tiers and what's included in each.
Trial
$0
- 3 deep review analyses
- Advertised as a 3-day free trial
Personal
$99 a month/ month
- Deep review analysis
- Saved analysis history
- Export-ready insights
Team
$299 a month/ month
- Everything in Personal
- Shared team access
- Team-ready analysis exports
Official pricing pagePricing may have changed. Always verify before purchasing.
Frequently asked
Common questions about this tool, answered.
How much does VOC.AI cost?
On the monthly toggle of the pricing page, Personal is $99 a month and Team, which adds shared team access, is $299 a month. A $0 Trial card includes 3 deep review analyses, and the home page describes the trial as 3 days. A full refund is available within 7 days of the initial purchase.
What does the VOC.AI API cost?
VOC.AI's own pages give two different answers. The pricing page lists a free tier of 500 credits valid for 3 days, Basic at $38 a month for 35,000 API credits and Pro at $99 a month for 105,000 credits. The API page lists 1,000 free calls a month and then $0.001 a call with no monthly commitment. Confirm which applies to your account before you build on it.
Is VOC.AI the same product as Shulex VOC?
Yes. VOC.AI is the current name, and the terms on voc.ai still define the service as Shulex, run by Shulex Technology Limited in Hong Kong.
What happens to my data?
The privacy policy says conversation and personal data are stored for up to 6 years unless you delete your account, that data may be viewed and hosted anywhere in the world, and that VOC.AI does not sell users' personal information. The policy is governed by Hong Kong law. The Chrome extension discloses that it handles authentication information, personal communications and website content.