ReplyOnTheFly
Emails you a drafted reply to each new Google review, and one tap on Approve & Post publishes it to your profile
Emails you a drafted reply to each new Google review, and one tap on Approve & Post publishes it to your profile
Fast-read signals for fit, pricing, and trust.
The appeal is handling Google reviews from your inbox instead of another dashboard. The free plan is permanent but posts only 5 replies a month in one tap; Pro removes the cap for $9.99 a month per 50 locations. Two limits to weigh: replies go to Google only, and auto-posting is described only as a timed on/off switch, with no star-rating rules.
After you connect Google through its consent screen, existing reviews sync and ReplyOnTheFly checks for new ones every few minutes. Each new review produces an email with a draft; you approve it there, change it, or ignore it and handle it later in the dashboard, where reviews are filtered by location, status and rating. Nothing posts without your tap unless you turn on Pro's auto-post.
Around that core the company sells optional profile, ranking, Instagram and website-content extras, most with a small free allowance; none is needed for review replies.
Quick fit check against how you actually work.
What you can actually do with this tool.
Each alert carries the review, its rating, the reviewer's name and a draft; the vendor says Approve & Post publishes through Google's API without opening ReplyOnTheFly or Google.
Reply styles are built from your business profile when you connect, and you can set tone and standing instructions; Free and Pro use the same AI model.
On Pro you can let replies publish automatically after 4, 12 or 24 hours, leaving a window to catch a draft you would change. It is off by default, agencies can switch it per location, and the terms make you responsible for auto-posted replies as for any other.
Each location keeps its own voice, auto-post setting and Google connection under one login, and one Pro block covers 50 locations.
Tools and platforms this connects with.
Pricing tiers and what's included in each.
Common questions about this tool, answered.
The pages disagree. The bulk-reply and features pages say free drafting covers your whole backlog, while the home and review-response comparison tables list historical review import as a Pro feature. Beyond Free's monthly one-tap posts, drafts can still be copied into Google by hand.
No free trial is listed; Pro carries a 30-day money-back guarantee instead and can be cancelled from account settings at any time. It is billed monthly and renews until cancelled, and no annual plan is listed on the pricing or terms pages.
ReplyOnTheFly asks for Google Business Profile management access, which it says is needed because Google offers no reply-only permission. Its privacy policy says review content is processed by OpenAI to write replies, that Google data is used under Google's Limited Use rules and not for advertising, and that synced reviews are deleted when you close the account or disconnect Google. The policy does not say whether the core service's data is used to train AI models.
A separate done-for-you marketing service at $49.99 a month per business: it writes and publishes articles for your website, adds missing pages and completes your Google profile, and includes auto-posted review replies and the other paid extras for that business. Its first article goes live straight away; later ones are emailed a day before publishing.
BYS Ventures LLC of Miami, trading as ReplyOnTheFly and founded in 2024; the home page says the founder built it for a restaurant they own. Its footer says it is not affiliated with or endorsed by Google, although a pricing badge reads "Google API Partner".
A free connector lets AI apps such as Claude or Gemini draft replies for you to paste, with no account. Its privacy policy also describes an account-linked mode that could post replies after approval in the chat, which its connector pages do not describe.