Pictory
Script, article or recording in; a narrated, captioned stock-footage video out
PaidFree trial
Decision snapshot
Fast-read signals for fit, pricing, and trust.
- Category
- Video & Audio Production
- Best for
- ai video generator
- Pricing
- Paid
- Access
- Free trial available
What is this tool?
Pictory is at its best when you start from text and need finished videos without editing skills. Automatic stock matching is the core promise, and users have reported mismatched clip suggestions, so test it on your own scripts during the 14-day trial: paid subscriptions are not refundable. Professional billed annually, $35 against $59 a month, is the largest percentage discount on the page.
By QT Desk
Read full overviewHide full overview
You paste a script or an article URL, or upload a recording, and Pictory breaks it into scenes and picks stock footage for each. From there you swap any clips that miss, choose a voice, add captions and a brand kit, and export. Teams share a workspace; developers can drive the same steps through the API.
Pictory also includes generative AI credits for images, video and avatars, but its pricing page states that allowance in two incompatible ways: the plan cards give one set of figures, and the compare-plans table on the same page gives different numbers for the same plans. Because the two conflict, do not size generative use from either; if generative credits are part of why you are buying, have Pictory confirm the allowance for your plan.
Is this right for you?
Quick fit check against how you actually work.
Choose this if
- You write first and want video second, with scripts and articles as your raw material
- You need narrated videos in volume and would rather swap a few clips than edit from scratch
- Your voiceovers need to cover many languages: Professional and Team include ElevenLabs voices in 29 languages
- You want stock footage, music and voice licensing handled for you
Consider alternatives if
- Every scene has to match the narration closely and you would rather not swap stock clips by hand
- You need a refund option, since paid subscriptions are not refundable
- Generative AI credits drive your plan choice, as the pricing page gives two different allowances
Key features
What you can actually do with this tool.
Several ways in from text
Start from a script, a blog or news article, or a long recording; Pictory also lists Doc, PDF and PowerPoint to video. Article import itself takes HTML web pages only, not PDF, Word or Google Docs files.
Video minutes are the meter
Plans are sized in minutes of finished video rather than in videos, and Professional's allowance can be set anywhere from 600 to 3,600 minutes a month, at a higher price.
ElevenLabs voices on every plan
Every plan includes ElevenLabs AI voices, metered in minutes: 60 a month on Starter, 120 on Professional and 240 on Team. Professional and Team add unlimited standard voices in 7 languages, and their ElevenLabs voices cover 29 languages. For Starter the pricing page gives two answers, 29 languages on the plan card and seven in its FAQ, so confirm with Pictory if Starter's voice languages matter to you.
Licensed media, output you keep
Pictory has licensed the stock clips, music and voiceovers it supplies, and says the videos you create are yours to keep. Projects are permanently deleted when you cancel, so download everything first.
1080p export and an API
Videos export in 1080p, resized for the major platforms, and API access is available for automating production.
Plans & pricing
Pricing tiers and what's included in each.
Starter
$29 /month, or $25 /month billed annually
- 200 video minutes a month (2,400 a year, granted up front on annual)
- 60 minutes a month of ElevenLabs AI voices (720 a year on annual)
Professional
$59 /month, or $35 /month billed annually
- 600 video minutes a month by default, adjustable from 600 to 3,600 with the price rising to match
- Unlimited standard voices in 7 languages, plus 120 minutes a month of ElevenLabs AI voices in 29 languages (1,440 a year on annual)
Team
$199 /month, or $119 /month billed annually
- 1,800 video minutes a month (21,600 a year, granted up front on annual)
- Unlimited standard voices in 7 languages, plus 240 minutes a month of ElevenLabs AI voices in 29 languages (2,880 a year on annual)
Enterprise
Custom
- Priced on request
Official pricing pagePricing may have changed. Always verify before purchasing.
Frequently asked
Common questions about this tool, answered.
How well does the automatic clip matching work?
Check it on your own material. Three users, commenting on three different YouTube videos between 2021 and 2025 (one on a trial, one a paying annual subscriber and one after two years of use), reported that the stock footage Pictory suggested was mismatched with or unrelated to the narration; the annual subscriber said they regularly had to search for and replace the suggested clips themselves. Three accounts are not a measured failure rate and say nothing definite about matching today, but they are a good reason to run your own scripts through it during the trial.
Do unused video minutes carry over?
No. Monthly quotas reset on the first of each month. On annual billing the whole year's minutes are granted up front instead.