Persado
Enterprise AI marketing-language platform that generates, scores and compliance-checks campaign copy for regulated brands
Enterprise
Decision snapshot
Fast-read signals for fit, pricing, and trust.
- Category
- Content Marketing & Copywriting
- Best for
- ai copywriting
- Pricing
- Enterprise
What is this tool?
Marketing teams at banks, card issuers, lenders and insurers that run high-volume campaigns needing compliance review are Persado's audience. It is bought through a sales contract: the site offers a demo rather than prices or a self-serve sign-up; standard-agreement fees are billed a year ahead and cannot be refunded, and the generated content variants remain Persado's property.
By QT Desk
Read full overviewHide full overview
A campaign team briefs Persado, which generates and scores message variants, runs compliance checks and pushes approved copy into the email, web or push platform already in use, through native connectors, a client-side script or a server-side API. Persado's integrations page lists 121 integrations across email, web, data and other categories, some marked as on the roadmap. Customers sign in to a web portal.
Persado publishes no prices on its site; its Master Service Agreement sets fees in a signed Order Form, payable in USD unless the order form says otherwise. Under that standard agreement fees are paid annually in advance, invoices are due within 30 days, and fees are non-cancellable and non-refundable.
Under the same agreement the content variants Persado supplies remain Persado's property, while the customer owns its own materials and campaign response data and grants Persado a perpetual licence to use them to provide and improve the service. The platform pages list SOC 2 Type II, ISO 27001 and GDPR compliance.
Is this right for you?
Quick fit check against how you actually work.
Choose this if
- You run high-volume email, SMS or push campaigns in financial services or another regulated sector
- You need generated copy checked against regulatory and brand rules before it ships
- Your marketing stack already runs on Adobe, Salesforce, Braze or Optimizely
Consider alternatives if
- You want published prices or a self-serve sign-up; Persado's site offers a demo and a customer log-in instead
- You need to own generated copy outright, since under the standard agreement the variants remain Persado's property
- You cannot commit to annual fees paid in advance that are non-cancellable and non-refundable
Key features
What you can actually do with this tool.
Copy generation across channels
Generates marketing language for email, SMS, push notifications and web experiences.
Scoring before send
Scores and ranks message variants before they ship.
Compliance and brand checks
Checks every variant against regulatory and brand rules; the vendor says variants are validated against more than 20 regulatory frameworks.
Connects to the existing stack
Native connectors for Adobe, Salesforce, Braze and Optimizely, client-side script or server-side API integration, and an MCP connector for assistants such as Claude, ChatGPT, Copilot and Gemini.
Integrations
Tools and platforms this connects with.
AdobeSalesforceBrazeOptimizely
Frequently asked
Common questions about this tool, answered.
How much does Persado cost?
Persado's site publishes no prices. Fees are set in a signed Order Form under its Master Service Agreement and, by default, are paid annually in advance.
Who owns the copy Persado generates?
Persado does, under its standard terms: the generated variants stay its property. The customer keeps ownership of its own materials and campaign response data.
Can I try Persado for free?
The home, platform, integrations and contact pages offer 'Get a Demo' and a customer log-in; none of those pages lists a free plan, trial or self-serve sign-up.