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Decision snapshot

Fast-read signals for fit, pricing, and trust.

Category
Email & Communication
Best for
ai response generator
Pricing
Paid
Access
Free trial available

What is this tool?

MARA earns its place in hotels and hotel groups that want every guest review answered in a consistent voice and, on Core or Intelligence, want to see which topics move their scores. The practical limit to weigh is publishing: replies post from inside MARA only on Google, Booking.com, Expedia and TripAdvisor, and for every other portal someone pastes them across.

By QT Desk
Read full overview

Day to day, MARA runs from the Review Inbox. Its help centre, in an article dated October 27, 2025, says new reviews from the connected portals arrive in a daily update around 2am CET and can take up to 24 hours to appear. A team member opens a review, generates a draft, which is new each time, edits it and publishes it, in one click on the directly connected portals once an admin has switched them on, or by pasting it into the others. Automation rules can then take the routine reviews off the queue.

The other half of the product treats the same reviews as data, and on Intelligence a connected property-management system adds room- and rate-level analysis. Read-only API and MCP access on Core and Intelligence lets reviews, analytics and service tickets flow into your own BI tools.

Is this right for you?

Quick fit check against how you actually work.

ai response generatorai sentiment analysis tool
Choose this if
  • You run a hotel or hotel group and answer guest reviews across several booking portals
  • You want routine high-rated reviews answered automatically while a person checks the rest
  • You want a team of repliers to keep one consistent voice, in whichever language each guest writes
  • You want review topics scored by their effect on your ratings and compared across properties, which needs Core or Intelligence
Consider alternatives if
  • Your business is not a hotel or other lodging property: MARA is built and priced around hotels, properties and rooms
  • You need one-click publishing on sites beyond Google, Booking.com, Expedia and TripAdvisor: replies elsewhere are pasted in by hand or with the Chrome extension
  • You need month-to-month billing: the pricing page does not settle whether its Monthly-view prices are billed monthly, so get the terms in writing from MARA

Key features

What you can actually do with this tool.

One inbox for every review source

Reviews from Google, Booking.com, Expedia, TripAdvisor, Trip.com, Agoda, HRS, HolidayCheck, Airbnb, Hostelworld and OpenTable land in a single Review Inbox, with a daily or weekly email digest so nobody has to log in to check.

Replies in your own voice and the guest's language

Brand Voice trains on the replies your hotel has already published, with MARA's standard tones (formal, business casual or casual) as the alternative; the help centre has an article on why Brand Voice may not be available for a property, so check that it applies to yours. Smart Snippets add standing instructions for recurring topics, and MARA answers in the language the guest wrote in.

Publishing, direct or by copy

Once an admin activates the integrations, replies to Google, Booking.com, Expedia and TripAdvisor publish from the inbox in one click. Other sites use Copy & Open, or the Chrome extension, which drafts a reply to text you highlight on any page and copies it to your clipboard.

Automation with a default threshold

Rules can have a draft waiting for every new review each morning, or publish replies automatically on the four directly connected platforms, by default only for reviews of four stars and above, according to a MARA help-centre article dated July 22, 2026.

Review analytics

Every plan includes AI review analytics on the topics guests raise; on Core and Intelligence, impact scores show which topics have the biggest effect on your rating, and a group overview compares properties.

Integrations

Tools and platforms this connects with.

Google, Booking.com, Expedia, TripAdvisorMews, Apaleo, Ibelsa, Protel, StayNTouch, GuestlineOracle OPERA CloudLikeMagicMews Tasks, Flexkeeping, SnapFix, HotelKit, Sweeply, LikeMagic Tasks

Plans & pricing

Pricing tiers and what's included in each.

Lite

70 € per property a month in the default Yearly view (billed annually); 100 € in the Monthly view
  • Exactly one property, up to 50 rooms
  • 150 AI reply drafts a month included
  • Review inbox, Brand Voice, Smart Snippets, automation rules, simple AI review analytics, surveys and review widgets

Core

130 € per property a month in the Yearly view (billed annually); 160 € in the Monthly view
  • 500 AI reply drafts per property a month included
  • Adds Group Overview, impact scores and analytics dimensions
  • API and MCP access, rate limited

Intelligence

210 € per property a month in the Yearly view (billed annually); 290 € in the Monthly view
  • 500 AI reply drafts per property a month included
  • Adds the AI Research Assistant for on-demand and scheduled reports, and competitor sentiment insights
  • Room- and rate-level analytics with a connected PMS; API and MCP access without the Core rate limit
Official pricing pagePricing may have changed. Always verify before purchasing.

Frequently asked

Common questions about this tool, answered.

Is there a free plan?

MARA's pricing page lists three paid plans. What it offers instead is a two-week trial with 40 AI review replies and every feature, with no credit card required.

How is MARA billed?

Prices are quoted per property per month. The pricing page opens on its Yearly view, showing 70, 130 and 210 € for Lite, Core and Intelligence, billed annually; its Monthly view shows 100, 160 and 290 €, but those cards also read "billed annually" while the page's structured data calls them monthly. You can pay by card or SEPA debit, by invoice only on annual subscriptions, and invoices are issued in euros. Cancellation takes effect at the next cancellation date under your contract.

What happens when we run out of included replies?

Lite includes 150 AI replies per property a month and Core and Intelligence 500, pooled across your account, and the allowance resets monthly even on yearly contracts. Extra replies cost 0.30 € each, but only if an admin sets an overage cap, which is zero by default.

Who handles our guests' data?

MARA Solutions GmbH, Mannheim. Its public privacy policy covers website, marketing and sales data; processing of your data inside the platform falls under your customer agreement and MARA's data processing agreement, so ask MARA for its sub-processors and AI model providers if your procurement needs them.