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Decision snapshot

Fast-read signals for fit, pricing, and trust.

Category
Ecommerce Marketing
Best for
ai product description generator
Pricing
Paid
Access
Free trial available

What is this tool?

Useful for ecommerce teams that have to write or refresh descriptions and metadata across a large catalogue in one voice and push the results back to Shopify or a PIM. The single-seat Basic tier covers description generation and other ecommerce content types; attribute enrichment, tagging, taxonomy management, bulk image editing and custom PIM/ERP integrations sit in Ecommerce Enterprise. No price is published for either tier, so cost is a sales conversation from the start.

By QT Desk
Read full overview

Products come in by CSV or XLSX upload or from a connected Shopify store or PIM. The team sets the brand voice and formatting rules, generates or rewrites descriptions, meta titles and category copy in bulk, reviews and edits the output, and publishes it back to the store or PIM, translating it for other markets where needed. Hypotenuse's terms make the user responsible for reviewing and editing generated content.

Usage is counted in generated words. Each subscription carries a monthly word allowance that refreshes on the billing date: unused words lapse on monthly billing but roll over on annual billing, where the words are granted up front. A generated product description uses roughly 100-150 words, and chat and image tools run under a fair-use rate limit. The word allowance of each current tier is not published, and the help centre says larger volumes are sold as custom quotes. Subscriptions are billed monthly or annually in advance through Stripe and renew until cancelled. The free trial's length is not stated; the terms say billing details may be needed to start it and the subscription is charged automatically when it ends unless cancelled.

Hypotenuse reports SOC 2 Type II compliance with encryption in transit and at rest, and says customer data is not shared with third parties. Users keep their rights to what they submit or generate, while granting Hypotenuse a licence to use, modify, display, reproduce and distribute it within the service.

Is this right for you?

Quick fit check against how you actually work.

ai product description generator
Choose this if
  • Your catalogue lives in Shopify or a PIM such as Akeneo, Salsify or Plytix, and you want generated descriptions written back to it rather than pasted in by hand
  • You sell into several markets and need the same product copy in 40+ languages
  • Missing or inconsistent product attributes are holding up listings, and you can budget for the Ecommerce Enterprise tier where enrichment and tagging sit
  • Your vendor review asks for SOC 2 Type II and a stated commitment that customer data does not train the model
Consider alternatives if
  • You need a published price before talking to sales: both tiers are listed as 'Custom'
  • You need to know how many words a plan includes before committing; the current tiers' word allowances are not published
  • You mainly write blog posts or general marketing copy rather than catalogue content, which is what the product is now built around
  • You want enrichment, taxonomy management or bulk image editing on a single seat; those are listed under Ecommerce Enterprise

Key features

What you can actually do with this tool.

Bulk descriptions and SEO metadata

Generates or rewrites product descriptions, meta titles and descriptions and category copy across a catalogue imported by CSV/XLSX or pulled from a connected store or PIM, in a brand voice and format the team configures.

Attribute enrichment and tagging

Fills missing product attributes from images, web pages, UPCs or fact sheets, then tags and categorises products. These catalogue-data tools are listed under Ecommerce Enterprise.

Catalogue image editing

Edits product images in bulk (backgrounds, upscaling, cropping) and generates product scenes; the bulk AI image editor is an Ecommerce Enterprise item.

Translation

Writes and translates product content into 40+ languages for other markets.

Store, PIM and CMS connections

Publishes descriptions to Shopify, works with PIM and commerce systems including Akeneo, Salsify, Plytix, Stibo, Mirakl, NetSuite and Salesforce Commerce Cloud, and sends blog posts to WordPress or Webflow. A product-description API key is available on request.

Integrations

Tools and platforms this connects with.

ShopifyAkeneoSalsifyPlytixStiboMiraklNetSuiteSalesforce Commerce CloudWordPressWebflow

Plans & pricing

Pricing tiers and what's included in each.

Basic

Custom (no published price)
  • One seat; aimed at stores with fewer than 100 products
  • Product description generator plus other ecommerce content types (meta titles and descriptions, category pages, blog articles)
  • Output in 40+ languages
  • Free trial available ('Try for free')

Ecommerce Enterprise

Custom (demo request)
  • Attribute enrichment, tagging and categorisation
  • Product information and taxonomy management
  • Bulk AI image editor and bespoke brand models
  • Guideline checker, custom PIM/ERP integrations and team access controls
Official pricing pagePricing may have changed. Always verify before purchasing.

Frequently asked

Common questions about this tool, answered.

How do I get a price?

Only from Hypotenuse: both tiers are marked 'Custom'. Basic starts with a free trial and Ecommerce Enterprise with a demo request, and the help centre says larger word volumes are quoted individually.

Is my product data used to train the AI?

The pricing page says customer data does not train Hypotenuse's model and is not used to train public AI models. The terms still allow Hypotenuse to analyse usage and content-derived data to improve the service.

Is there an API?

A product-description API is available, with an API key issued on request; custom PIM and ERP integrations are part of Ecommerce Enterprise.