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Decision snapshot

Fast-read signals for fit, pricing, and trust.

Category
Content Marketing & Copywriting
Best for
ai copywriting
Pricing
Freemium
Access
Free plan available

What is this tool?

This fits a small content team that wants drafting, images, voice and review in one shared document instead of four tools and a paste buffer. Two numbers decide it. Pricing is per editor, so a five-person team pays five times over regardless of output; and what gets rationed is pieces started rather than words written, while the free tier is rationed to none at all, which makes it a preview of the editor rather than a working plan.

By QT Desk
Read full overview

Words are unlimited on every Cohesive plan, the free one included. Template runs are not, and that is the number a plan is really sold by. Starting a piece from one of the templates is what gets rationed, so a team writing three enormous reports a month will never approach its ceiling while a team spinning out forty short pieces meets it by the third week. Count pieces started, not words produced.

The other number is editors. At $25 or $45 a month per editor, a team of five pays five times over whether or not all five are writing, which makes the collaboration feature the thing you are actually buying. That is good value where several people draft and edit in parallel — the whole point of putting the work in one shared document — and poor value where one writer produces and everyone else comments.

The free tier deserves a warning rather than a recommendation. It gives you unlimited words, the full template library to look at, and zero template runs, zero images, zero voice minutes and no integrations, on GPT-3.5 rather than GPT-4. That is a demonstration of the editor, not a working version of the product, and judging output quality on it would judge the wrong model. The genuine trial is the first paid month, and sign-up needs no card.

Is this right for you?

Quick fit check against how you actually work.

ai copywriting
Choose this if
  • You want drafting, images, voice and review to happen in one shared document rather than across four tools
  • Your team has several people who genuinely write, since collaboration is the feature the per-editor price buys
  • Your output is template-shaped — posts, ads, social copy — and you would rather fill a form than engineer prompts
  • You need finished assets rather than text: unwatermarked PDF and audio downloads come with the paid tiers
  • You publish in more than one language and want translation in the same editor as the draft
Consider alternatives if
  • One person writes and several only review: paying per editor for reviewers is poor value in a tool priced this way
  • Your volume is high but concentrated in few pieces, or low but spread across many, since the ration is pieces started rather than words written
  • You need specific integrations rather than a number of them, because the plans sell an allowance without naming which services it covers
  • You intend to evaluate on the free tier: it carries no template runs, no images and no voice, and runs on an older model, so it shows you the editor rather than the product

Key features

What you can actually do with this tool.

Generation inside the document, not beside it

Text, images, voice and translation all happen in the file you are writing, which removes the export-and-reassemble step that usually sits between a draft and a finished asset. That is what an editor buys you over a prompt box.

Over two hundred templates as the starting point

SEO posts, ad copy, social content and more each have a form rather than requiring a prompt. You can browse the whole library at every level, free included; what the free level withholds is the ability to run them.

Template runs are the meter

Words are unlimited everywhere; template runs are not — 150 a month on Creator, 300 on Agency. Count how many distinct pieces your team starts in a month, not how much you write, because that is the number the plan rations.

Images and voice on the paid tiers

1,000 AI images and 90 minutes of voice on Creator, 2,000 and 240 minutes on Agency, with downloads unwatermarked. A blog post and its header image, or a script and its read-through, can finish in one place.

Real-time collaboration, priced per editor

Colleagues edit the same document simultaneously, and the bill follows the number of editors rather than the volume produced. That suits a team where several people genuinely write, and penalises one where a single writer serves many reviewers.

A model-tier difference between free and paid

The free plan runs on GPT-3.5 while Creator and Agency run on GPT-4. Output quality is therefore not what the free tier demonstrates, which is worth knowing before judging the product on it.

Plans & pricing

Pricing tiers and what's included in each.

Basic

Free Forever/ month
  • Unlimited words
  • Access to the 200+ template library
  • Up to 0 template runs
  • Powered by GPT-3.5
  • 0 AI images
  • 0 minutes of AI voice
  • 0 integrations

Creator

Starting paid plan
$25/mo per editor
  • Unlimited words
  • Up to 150 template runs
  • Powered by GPT-4
  • 1,000 AI images
  • Access to 10+ AI voices, 90 minutes of generation
  • Up to 5 integrations
  • Real-time collaboration
  • Unlimited PDF and audio downloads without watermark

Agency

$45/mo per editor
  • Unlimited words
  • Up to 300 template runs
  • Powered by GPT-4
  • 2,000 AI images
  • Access to 10+ AI voices, 240 minutes of generation
  • Up to 30 integrations
  • Real-time collaboration
  • 24/7 priority support

Cohesive Enterprise

  • Quoted separately, for organisations needing additional security and control
Official pricing pagePricing may have changed. Always verify before purchasing.

Frequently asked

Common questions about this tool, answered.

What is a template run, and how many will I need?

A template run is one use of one of the two-hundred-odd content templates — starting a blog post, an ad variant, a social caption. Creator includes 150 a month and Agency 300. Since words are unlimited on every tier, the run count is the only thing rationing your output, so estimate from the number of separate pieces your team begins in a typical month rather than from how much anyone writes.

Is the free plan usable for real work?

Not as the product is sold. Basic is genuinely free and carries unlimited words and sight of the whole template library, but zero template runs, zero AI images, zero voice minutes and no integrations, and it runs on GPT-3.5 rather than the GPT-4 behind the paid tiers. Treat it as a way to see whether you like writing in the editor, and not as a way to judge what the generation produces.

What do the integrations connect to?

The plans allow up to five on Creator and up to thirty on Agency, but the product and pricing pages give the allowance as a number without naming the services. If a specific connection is what you need — a CMS, a social scheduler, a storage provider — confirm it with the vendor before subscribing, because the count tells you nothing about whether yours is covered.