Better Analyst
The tool formerly called Formula Bot, now an analytics app with dashboards and scheduled flows
The tool formerly called Formula Bot, now an analytics app with dashboards and scheduled flows
Fast-read signals for fit, pricing, and trust.
If you came for the Excel formula generator, the account is the same but the product around it is far larger, and the plans are sized for analytics work. Two limits decide the tier. Starter caps chat at 250 messages a month; Max and Business remove that cap. And refresh runs weekly on Starter from Google Sheets alone, daily on Max, hourly on Business — so how current your dashboards must be sets the price. The free tier is real but small, a twenty-fifth of Starter's message allowance: treat it as a trial you never have to cancel rather than a tier to live on, and note that nothing rolls over.
Better Analyst is the product QT catalogued as Formula Bot. The vendor keeps the former name in its own page title and states the continuity in its own words: "Formula Bot is now Better Analyst—same account and workflows, with more powerful analysis, dashboards, and automation." Anyone still using the old web address is sent to the new one permanently, and existing accounts carry over.
The product is wider than the name change implies. Where Formula Bot generated spreadsheet formulas, Better Analyst is positioned as an all-in-one analytics app: chat against connected data, automated dashboards, scheduled tasks and Data Flows that refresh on a published cadence. Anyone evaluating it against the older description should expect a different, larger tool.
Underneath the paid ladder sits a free forever plan, and it is specified in full — though not where most readers will look. The marketing page mentions it twice without a column; the vendor's documentation carries the whole comparison. Free gives 10 messages and 25 AI Actions a month, one file per chat and five uploads in total, a 5MB ceiling, the basic model and a five-minute cap on code execution. That is a working trial with no card and no clock on it, and it is a twenty-fifth of Starter's message allowance. Use it to find out whether the answers are good on your own data; do not plan a month of work around it.
Starter, Max and Business run at $20, $40 and $80 a month, each halved for a new account's first month, and the documentation prices an annual commitment at $14, $28 and $56 a month — $168, $336 and $672 a year. Max and Business are per seat; Starter is not. The ladder is built around two things. Chat volume is metered only at the entry tier, at 250 messages a month, and uncapped above it. And refresh cadence: one Data Flow refreshing weekly from Google Sheets only on Starter, five refreshing daily from Sheets and databases on Max, twenty refreshing hourly to all destinations on Business.
That refresh ladder is the most useful thing on the pricing page, because it converts a vague question — how live do these dashboards need to be? — into a price. A weekly report on a spreadsheet is a $20 problem. An hourly dashboard fed from a database is an $80 one. Everything else on the tier list, including AI Actions at 2,500, 5,000 and 15,000 per user and connected sources at 2, 10 and 50, follows the same shape.
Quick fit check against how you actually work.
What you can actually do with this tool.
Questions go to the data rather than to a formula bar. The entry plan meters the conversation; both tiers above it leave it uncapped.
Automated dashboards — 2, 10 or 20 depending on the plan — are the part that turns a one-off answer into something a team can keep looking at.
Weekly on Starter, daily on Max, hourly on Business. The vendor states the cadence per tier rather than leaving freshness to be discovered, which is worth using when you size the purchase.
2 on Starter, 10 on Max, 50 on Business. Starter also restricts flows to Google Sheets; databases arrive at Max.
Ten messages a month, twenty-five AI Actions, a single file per chat and five uploads in all, on the basic model. No card, no expiry — but Starter multiplies the messages by twenty-five, so free answers whether the tool works on your data rather than doing your month's work.
Code execution is cut off at 5 minutes on Free, 10 on Starter, 20 on Max and 30 on Business. For large files or heavy modelling that ceiling decides the plan as directly as the message count does.
200MB uploads with 20 files per chat at the entry tier, rising to 1GB and 60 files on Business — enough that an exported dataset does not have to be trimmed before it is analysed.
Pricing tiers and what's included in each.
Common questions about this tool, answered.
Yes, under a new name. Your login and your saved work come with you, the vendor says so on its own front page, and the old formulabot.com address now leads to betteranalyst.com permanently.
Starter is $20 a month, Max $40 a seat and Business $80 a seat, each half price for a first month — $10, $20 and $40. On an annual commitment the documentation puts them at $14, $28 and $56 a month, billed $168, $336 and $672 a year. A free plan sits below all three, and no credit card is required to start on any of them.
Yes, and it is fully specified in the vendor's documentation: 10 messages a month, 25 AI Actions, one file per chat with five uploads in total, a 5MB upload ceiling, the basic AI model, a five-minute code-execution timeout, two-factor authentication and community support. No card, and no expiry. It is a trial allowance rather than a working tier — Starter multiplies the messages by twenty-five — and allowances reset each billing period without rolling over.
Weekly on Starter, with a single Data Flow limited to Google Sheets. Daily on Max, with five flows covering Sheets and databases. Hourly on Business, with twenty flows to all destinations.
On Starter, yes: 250 chat messages a month. Max and Business are both unlimited. AI Actions are metered separately at 2,500, then 5,000 and 15,000 per user.
Starter takes uploads up to 200MB with 20 files per chat, Max 500MB with 25 files, and Business 1GB with 60 files.