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Decision snapshot

Fast-read signals for fit, pricing, and trust.

Category
Content Marketing & Copywriting
Best for
ai copywriting
Pricing
Paid
Access
Free trial available

What is this tool?

Words are not the meter here, which changes how you size a plan. Paid tiers carry unlimited copy generation; what is capped is predictions and data rows — the things you feed in to tune the scoring to your own audience. Fifty predictions a month on Starter is the number to stare at, because predictive scoring is the entire reason to be here. Seats are the second axis: one on Starter, three on Data-Driven, and more can be added there up to ten. The trial runs seven days with a cap of 2,500 units — Anyword's pricing page calls those words and its help centre calls them credits.

By QT Desk
Read full overview

Anyword's premise is that a marketer's problem is not producing copy but choosing between versions of it. It generates variants and attaches a predictive performance score to each, trained on marketing data, and adapts to a brand voice and a target audience as it goes. The score is what you are paying for.

That shows up in the pricing. Paid plans carry unlimited copy generation, so words never run out. Predictions do: 50 a month on Starter, 100 on Data-Driven, 250 on Business and 500 or more on Enterprise. Fifty a month is fewer than two scored variants on each working day, which is a real constraint on the feature that justifies the price — worth testing against how many decisions you actually make in a month.

Data rows are the second meter and the more interesting one. They are what you supply to tune the scoring toward your own audience rather than a generic one, and the allowances run 50, 50, 5,000 and 10,000 or more. The repetition is not a typo: Starter and Data-Driven both carry 50. What Data-Driven adds over Starter is predictions and seats, not data. The step that actually changes the scoring's relationship to your audience is the one into Business.

Starter is $49 a month, or $39 on annual billing, for one seat. Data-Driven is $99 or $79 for three. Additional Data-Driven seats cost $59 a month, or $49 annually, up to a maximum of ten, which makes a team of six or seven a straightforward calculation rather than a conversation. Business and Enterprise are custom-priced.

The trial is seven days with a cap of 2,500 units and no credit card. One detail is worth carrying into it: Anyword's pricing page describes that cap as 2,500 words while its help centre describes it as 2,500 credits, and a credit is not a word. The two surfaces do not agree, so neither unit is stated here — check which one the trial is counting before you plan how to spend it.

Is this right for you?

Quick fit check against how you actually work.

ai copywriting
Choose this if
  • You have to defend the choice of one variant over another and would rather have a score than an opinion
  • You target the same audience repeatedly, which is where custom data rows change the scoring
  • Your decision volume fits inside 50, 100 or 250 scored predictions a month
  • Your team is one person, three people, or a number up to ten you are willing to pay per seat for
  • You write a lot: word generation is unlimited on paid plans, so volume costs nothing extra
Consider alternatives if
  • You want a writing tool rather than a scoring tool — the premium here is entirely for the prediction layer
  • You need more than 50 predictions a month at the entry price, since that is the feature you are buying
  • You expected Data-Driven to bring more custom data than Starter: both carry 50 data rows, and the step to 5,000 is at Business
  • You need a standing free tier rather than a trial: the free access this page can confirm is the seven-day trial
  • You are planning the trial around a word count, when the two official surfaces disagree on whether the 2,500 cap counts words or credits

Key features

What you can actually do with this tool.

The score, not the copy, is the product

Generated variants arrive with a predictive performance signal trained on marketing data. If you would not use the score, you are buying a writing tool at a scoring tool's price.

Unlimited words, capped predictions

Paid plans list unlimited copy generation. The real ceilings are 50, 100, 250 and 500+ predictions a month. Plan capacity is therefore a question about how many decisions you make, not about how much you write.

Data rows are where the scoring becomes yours

50, 50, 5,000 and 10,000+ across Starter, Data-Driven, Business and Enterprise. Note that Starter and Data-Driven carry the same 50: the tier named for data does not give you more of it, it gives you more predictions and more seats. The real data step is at Business.

Seats priced separately once you are on Data-Driven

One seat on Starter, three on Data-Driven, and further Data-Driven seats at $59 a month or $49 on annual billing, to a maximum of ten. A team of six is therefore a calculable number rather than a call with sales.

A 7-day trial with no card

Seven days and a cap of 2,500 units, with no credit card required. Long enough to run real variants through the scoring, which is the only part worth testing.

Plans & pricing

Pricing tiers and what's included in each.

Starter

$49 /month, or $39 /month billed yearly
  • 1 seat
  • Unlimited copy generation
  • 50 performance predictions a month
  • 50 data rows

Data-Driven

$99 /month, or $79 /month billed yearly
  • 3 seats
  • Unlimited copy generation
  • 100 performance predictions a month
  • 50 data rows
  • Additional seats at $59 a month, or $49 a month yearly, up to 10

Business

Custom pricing
  • Unlimited copy generation
  • 250 performance predictions a month
  • 5,000 data rows

Enterprise

Custom pricing
  • Unlimited copy generation
  • 500+ performance predictions a month
  • 10,000+ data rows
Official pricing pagePricing may have changed. Always verify before purchasing.

Frequently asked

Common questions about this tool, answered.

Is there a free plan?

This page states only the free access it can confirm: a seven-day free trial with no credit card required. It makes no claim either way about a standing free plan.

What does the free trial include?

Seven days, capped at 2,500 units, and no card needed. Anyword's pricing page calls that unit words and its help centre calls it credits, so this page does not state which it is.