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Decision snapshot

Fast-read signals for fit, pricing, and trust.

Category
Performance Marketing
Best for
ai marketing analytics
Pricing
Enterprise

What is this tool?

With a data team and a cloud warehouse already in place, an agency, retail media network or data provider can use Akkio to automate campaign planning, reporting and audience work on its own data. Access starts with a sales conversation and a demo, and Akkio's pricing page publishes no plan, price or allowance.

By QT Desk
Read full overview

Connect the agency's data, from cloud warehouses and first-party campaign datasets to planning, buying and measurement tools, and Akkio maps and prepares it. Teams then ask questions in chat, build forecasts and predictive models, produce reports and dashboards, and push audience segments to the ad platforms they buy on. Akkio's help centre describes these connections by example rather than as a fixed list.

The pricing page lists one offer, the Enterprise AI Analytics Platform, priced on request. Under its Platform Terms of Service, fees are set in each Order, an Order runs month to month until terminated, and a customer that terminates for convenience is not refunded fees already paid; the customer owns its data and the models it generates.

Akkio states SOC 2 Type 2 compliance, encryption in transit with TLS and at rest, annual third-party penetration tests and control monitoring through Drata, which it also uses for HIPAA controls; its FAQ says client data and models are siloed per client and client data is not used for general model training. The same FAQ sets two limits: the platform is not designed for millisecond-level real-time bidding or execution, and raw prediction logs and decision-tree structures are not exposed by default.

Is this right for you?

Quick fit check against how you actually work.

ai marketing analytics
Choose this if
  • You run an agency, retail media network or data business and want campaign data work automated on top of your own warehouse
  • Your audiences go to DV360, The Trade Desk, TikTok or Meta and you want segments pushed from the same platform
  • You need the platform deployed inside your own AWS, Google Cloud or Azure environment with existing permissions
  • SOC 2 Type 2, per-client data isolation and no training on client data are requirements, on Akkio's stated terms
Consider alternatives if
  • You want to buy without talking to sales; Akkio's pricing and booking pages lead to Contact Sales and a demo, and its help centre has users join by invite or organisation email domain
  • You are a solo marketer or small team rather than an organisation buying an enterprise contract
  • You need sub-second real-time bidding decisions, which Akkio says the platform is not designed for
  • You need raw prediction logs or decision-tree internals, which are not exposed by default

Key features

What you can actually do with this tool.

Chat that runs on your warehouse

Questions asked in plain language are answered by code Akkio generates and executes directly in the customer's data warehouse.

AutoML, visualisation and agents

An AutoML engine builds forecasts and predictive models, results are presented as visualisations and reports, and agents handle audience, strategy and performance tasks within campaign workflows.

Audience activation

Segments are deployed to DV360, Meta, The Trade Desk, TikTok, Amazon and Snapchat through The Trade Desk's PlatformOne.

Model choice

Akkio describes itself as LLM-agnostic and names Claude 3.7 Sonnet, Claude 3.5 Sonnet, GPT-4o and GPT-4o-mini among the models it works with.

Deployed where the data lives

Runs as a hosted service or inside the customer's own cloud, with AWS, Google Cloud Platform and Microsoft Azure named as examples, where it inherits existing data permissions and security controls.

Integrations

Tools and platforms this connects with.

SnowflakeGoogle BigQueryDatabricksGoogle DV360The Trade DeskTikTok

Plans & pricing

Pricing tiers and what's included in each.

Enterprise AI Analytics Platform

Custom pricing through Contact Sales
  • Full platform access to Akkio's domain-specific agents
  • SaaS or embedded deployment in your own infrastructure
  • Premium 24/7 priority support
Official pricing pagePricing may have changed. Always verify before purchasing.

Frequently asked

Common questions about this tool, answered.

How is Akkio priced, and how do teams get access?

Through sales. Akkio's pricing page offers custom pricing through Contact Sales and prints no figure, and its home and booking pages lead to a demo. Its help centre describes accounts created by invite or through the organisation's email domain.

Is this the same no-code tool Akkio used to sell?

Same company, different focus. Akkio's current pages describe an enterprise platform for media agencies and data providers sold through sales, while its older product documentation, with connectors such as Google BigQuery, Salesforce and Zapier and a REST API, covers the earlier self-serve product.

Does Akkio train models on client data?

Not according to Akkio: its FAQ says client data is never shared or used for general model training, models are customised only for the client's own data and environment, and data and models are kept separate per client.